Acquisition Marketing Manager (Motorcycle Industry)
Location
Flexible - Headquarters (Downtown Los Angeles)
Position Type
Marketing
Description
A leading online motorcycle clothing and accessories store is looking for an analytical, entrepreneurial, and results-focused individual to drive our online direct marketing strategy and execution. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the customer acquisition roadmap including partner selection and management, bidding strategies, cross-channel optimization, and analytics. This is a results-first role where you'll be expected to build the strategy and team necessary to drive growth across multiple channels.

Given the strategical nature of this role, a qualified candidate must have strong quantitative and analytical skills. This is a leadership role where you will be expected to define overarching goals, articulate and execute tactical plans, and monitor/manage key business metrics. This role is for an experienced marketing professional looking for a new challenge to accelerate the growth of an already rapidly growing business.
Responsibilities
  • Manage the overall execution, performance, and effectiveness of digital marketing strategies.
  • Relentlessly drive growth in new customer acquisition programs through innovative strategies and meticulous execution.
  • Analyze customer behavior data to report on effectiveness of existing initiatives and identify new opportunities.
  • Negotiate deftly with internal and external partners (vendors, engineers, other channel managers, senior management) to deliver on cross-functional projects with tight timelines, tight budgets, and very material impact.
  • Leverage technology to enhance business goals; identify areas for improvement and drive implementation.
  • Institute rigorous test-and-learn methodology to achieve desired results.

  • QUALIFICATIONS
  • 3-5 years online marketing experience required.
  • Ability to think and perform both tactically and strategically.
  • Senior presence able to clearly and consistently work side-by-side with a broad range of seniorities and functions from CEO to customer service to deliver against complex initiatives complete on-time, on-budget, and over target.
  • Able to pivot readily and react to real-time data.
  • Comfortable in a data-driven business environment.
  • Ability to multi-task and work well within a dynamic, fast-paced organization.
  • Excellent interpersonal and team building skills.
  • Positive, people-oriented, and energetic attitude.
  • Exceptional Excel Skills
  • Familiarity with the Motorcycle Industry is preferred

  • Compensation
    This is a full-time position, with a solid potential for career growth in a stable company.
    We provide excellent 401k Benefits with full matching, medical, dental, & vision benefits, a casual work environment, and much more.
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